On July 12, on the same intersection depicted on the cover of the Beastie Boys album “Paul’s Boutique,” Louis Vuitton arrived on the Lower East Side. “There goes the neighborhood,” said a woman standing on the cater-corner, as if the Hotel on Rivington hadn’t done that a decade and a half ago. Since ascending to the post of artistic director of Louis Vuitton’s men's wear division last year, Virgil Abloh has used the platform to disentangle luxury from its old connotations, be they cultural, aesthetic or even geographical. The corner-store location is painted in a loud neon green. Again, I emphasize: The whole of the exterior and everything on the inside is painted a loud neon green.

Source: New York Times July 16, 2019 21:33 UTC