* Australian man wins $24 million lottery - twice* US lottery jackpot hits $1.5 billion - and it's not even the highest everSUPPLIED In New Zealand, there is $28 million on the line in the biggest jackpot since late 2017. While FOMO drives ticket sales ahead of big draws, over time people become desensitised to big prizes and so larger pools are required to make a draw go viral. "Record-breaking jackpots significantly move the FOMO point higher, requiring increasingly larger prizes to lure non-frequent players to purchase tickets," Carducci said. Ticket sales will then fall about 7 per cent next year, Carducci predicts, as it becomes harder to excite players, cutting about 2 per cent from Tabcorp's earnings next financial year. "Powerball has seen some jackpot fatigue on the larger end of jackpot volumes, however, ticket sales remain steady at the lower end," he said.

Source: Stuff October 08, 2019 08:37 UTC