The consumers are now snubbing sifted maize flour and opting for low-cost produce from posho mills. Consequently, some millers have scaled down operations to minimise losses due to saturated market for their products. “We have no option but to cut down on production due to low demand of maize flour in the local market,” said Mr Kipngetich Mutai of Innet posho mill in Eldoret. But most consumers are now opting for posho mill flour which they consider cheaper as opposed to those from the millers. Some millers are contemplating reducing the workforce due to the low demand for flour.

Source: Daily Nation April 23, 2018 16:18 UTC