Los Angeles has a new logo. But L.A. does indeed have a logo — one devised by the Los Angeles Tourism & Convention Board for the purpose of raising our town’s profile among, well, tourists and conventioneers. Gone is the reticent white script that read “Los Angeles” and was outlined in blue — a font that was trying hard not to be the logo for Los Angeles magazine, and a blue that was trying hard not to be Dodger-y. Trying hard: The old tourism logo for Los Angeles was developed about a decade ago. The launch is timed to the reopening of Los Angeles in the wake of the COVID-19 pandemic.

Source: Los Angeles Times July 07, 2021 15:00 UTC