Photo“People who eat white bread,” the fashionista Diana Vreeland once said, “have no dreams.” Selling it is something else entirely. By introducing his sliced white bread to Mexican consumers in 1945, Lorenzo Servitje fulfilled a vision that transformed the company he helped found into the biggest bakery in the world. Mr. Servitje, who established Grupo Bimbo with four fellow dreamers, died on Friday at his home in Mexico City. Grupo Bimbo was selling more tortillas in the United States than in Mexico. Today, Grupo Bimbo has 130,000 employees and 170 factories in 22 countries that make 10,000 products distributed by more than 11,000 vehicles.

Source: New York Times February 06, 2017 23:49 UTC