If your washing machine is on the blink and you're looking for appliance repair, be wary — new evidence reveals that you can't always trust Google when it comes to finding a reliable local appliance repair person. "I think it decreases consumer trust in how to find businesses," said Mike Blumenthal, an American search engine consultant and Google Maps local search expert. When Renaud told them he had contacted Ajax Appliance Repair and not Omega Appliance, the Omega employee responded: "Ajax Appliance Repair is Omega Appliance." In Toronto, they use local location names such as Upper Beaches Appliance Repair, Leslieville Appliance Repair and Yonge and Lawrence Appliance Repair. When Marketplace called in Upper Beaches Appliance Repair and Leslieville Appliance Repair for an appliance repair, an Omega technician came to the door.

Source: CBC News October 16, 2020 07:52 UTC