The only big money available to newcomers is in management, where the odds of success are long. This is the story of music today, there’s tons of bluster how big acts are, but their reach/popularity is very narrow. The audience is looking for someone who can sing and write…well. The penumbra comes later, and if you can say no to the penumbra, the essence grows. Acts will continue to boast about setting records that are manipulated and ultimately not meaningful, aided by the weighted Luminate chart.

Source: Los Angeles Times January 07, 2026 19:47 UTC