You need a business plan if you're going to be taken seriously. I've personally reviewed hundreds of business plans and helped startups create killer plans that are designed to deliver information, make projections and keep investors interested. Ready to take your business plan to the next level? You Substitute 'Cool Factor' For ROIUnless your product is innovative new mountain gear or a pill that magically cures altitude sickness, investors don't care if you summited Denali. This isn't to say that you shouldn't show personality in your business plan.

Source: Forbes March 23, 2018 12:56 UTC