London Fashion week has gone ahead entirely online under coronavirus restrictions with designers like Burberry and Roksanda innovating to reach fashionistas in lockdown. Twitch has appealed to the fashion world because it allows a close-up and immersive experience for audiences and broadcasts their reactions in real time. Burberry opted to use Twitch at last September’s fashion week, the first time a fashion brand used the platform. To present its Autumn/Winter collection in 2021, models paraded through Burberry’s flagship store in Regent’s Street in the heart of London. “I’m just trying to find a way of bringing a certain positivity, passion, and beauty to the world,” Roksanda said before her vibrant creations were projected on several London buildings including the Old Vic Theatre.

Source: Manila Times February 23, 2021 14:37 UTC