As London Fashion Week kicks off tomorrow, it will mark the third time since June 2020 that the digital omnichannel buying service is its exclusive partner. London Fashion Week signed on then with 50 brands showing to coincide with Premium and Seek shows. LOOKING AHEAD AND MEETING CHALLENGENow a year later, Savilia is confident that digital shows will continue to enhance and, for some, replace the physical trade shows. Like many businesses in the fashion industry, Savilia said the pandemic's first two months were challenging and uncertain at times. While many aspects of the fashion industry have pivoted to digital platforms – for example, shows are online; every retailer generally has a website, collection lookbooks and even creative portfolios exist digitally.

Source: Forbes February 17, 2021 23:26 UTC