Localisation, and employing local team leaders, is pivotal when it comes to expanding African tech startups into new markets on the continent. Disrupt Africa has partnered the Jack Ma Foundation’s Africa’s Business Heroes Programme to release a special four-part podcast series discussing the benefits of the initiative with previous winning founders. Mbaabu was speaking to the podcast for episode three, which focuses on African startups scaling into new markets, and said MarketForce did not initially realise how important localisation is when scaling across multiple markets, especially with the team. “Country managers needed to have experience overseeing business operations, building a team, growing a customer base, and generating new revenues,” he said. Applications for the fifth edition of the Africa’s Business Heroes initiative, a philanthropic programme to support African entrepreneurs, are open here until May 12.

Source: The North Africa Journal April 12, 2023 12:00 UTC