We are also trying to be innovative in our feature phones segment, which starts at Rs 800,” said S.N. The rush to launch feature phones capable of basic internet browsing was set off by Reliance Jio’s announcement of a 4G feature phone (priced at Rs1,500, which is returned to the buyer after three years) on 21 July. “The bundled packs are currently on 4G smartphones. We are in talks for bundled offers for feature phones too,” said Nidhi Markanday, director and business head, Intex Technologies. “Bundled voice and data packs with low-cost smartphones sweeten the deal for first-time smartphone buyers,” said Anshul Gupta, research director, Gartner.

Source: Mint September 28, 2017 18:43 UTC