Honey collectors extract honey from a hive in the Sundarbans Syed Zakir Hossain/Dhaka Tribune70% of the market share is held by a few foreign companiesAbove two dozen local and foreign honey brands are competing fiercely to grab the country’s huge honey market, as nearly 70% of the market is still controlled by quality imported honey, said market operators. Domestic MarketAround 20 local brands of honey are sold in the domestic market of Bangladesh, including Ayurvedia Pharma (AP) Honey, Litchi Honey, Tropica Honey, Pran, Bengal Honey, Moti Modhu, Nahol Honey, and Amber Honey. Various foreign brands also include: Al Shafi Honey from Dubai; Acacia, Lume di Miel, and Royal Jelly from France, and Dabur Honey from India. Aminuzzaman explained that local honey has penetrated only 30% of the domestic market, while imported honey has captured 70% of the market. AP Honey Marketing Executive, Md Mahbub Alam, echoed that lack of proper marketing was a big reason behind the poor market penetration of local honey.

Source: Dhaka Tribune March 04, 2019 16:52 UTC