The inaugural episode of ‘Kus Bani Koshur Crorepati’, a vernacular name of the show produced by the Sony Entertainment Television, was aired on Monday evening at the local Doordarshan centre in Srinagar. In a major revamp in over a decade, the Prasar Bharati has allocated ₹40 crore for DD Kashir, a quantum leap from ₹1 to ₹1.5 crore annually. “Of the amount allocated, ₹20 crore will be spent on the local KBC,” said an official on the condition of anonymity. It would be the first such entertainment programme on DD Kashir, where fund allocation was slashed in 2012 following the CBI raids on local producers in an alleged embezzlement case. In its wake, the Prasar Bharati changed rules, “which made it difficult for local private producers to compete for producing any entertainment programme in J&K”, a local producer told The Hindu.

Source: The Hindu April 30, 2019 18:33 UTC