The important thing is for building product manufacturers to disclose clear information about their products. In Egypt, Compared to consumers in the developed countries a consumer awareness and motivation is crucial for this urgent market shift.The Living Product Challenge was launched by the International Living Future Institute (ILFI), and it is a philosophy first, an advocacy tool second and a certification program third. The first step in this process is to measure and reduce a product’s cradle-to-gate Footprint. A product is Net Positive if its Handprint is larger than its Footprint.Handprints must be real and measurable, and there are myriad ways to create them. Handprint benefits may even go beyond the boundaries of the life cycle of the Living Product, and the company itself, through collaborative efforts with other businesses and organizations to create positive impacts around the world.The Living Product Challenge is comprised of seven performance categories, or Petals: Place, Water, Energy, Health + Happiness, Materials, Equity, and Beauty.

Source: Egypt Today March 01, 2019 11:26 UTC