Liverpool's commercial efforts have been handed a boost after the Reds landed a new partner and a lucrative extension. Sign up for daily Liverpool news Get all the latest Liverpool breaking news, team news, transfer rumours, injury updates plus analysis of what's next for the Reds. The Reds and EA Sports FIFA 20 Ratings Reveal video remains the club’s most-viewed YouTube video of all time. The new deal provides EA with more access to men’s and women’s players, digital rights, former players and Liverpool events. Commercial performance is expected to improve once more when the Reds publish their 2020/21 accounts.

Source: Metro February 24, 2022 23:02 UTC