I used to think sporting directors were just a passing fad - but now I’m one myself, I’ve changed my tune. ‌Every player you bring into the club has to fit the culture - and that stems from a sporting director. Yes, the first team manager will have an input into any new signings, but as director of football I will have the final say. We want Macclesfield players to be role models and social media pages often help to construct a profile of the personalities behind the footballers. The sporting director controls the budget for new signings, and at the top level of any league, if you get recruitment wrong you are in big trouble.

Source: Express March 08, 2024 18:32 UTC