LiveMint, the world’s fastest-growing news website (Similarweb, Sep 2023), is set to launch reader and advertiser engagement initiatives for the upcoming Union Budget 2024. With a theme centered around Artificial Intelligence (AI), Mint’s Union Budget offerings present a distinct platform for brands to align with innovation and India’s limitless potential. This year’s Union Budget, the 6th presented by Finance Minister Nirmala Sitharaman, is built on the pillars of inclusive growth, macroeconomic stability, and sustainable development. Mint users will be able to ask questions or queries to the AI-enabled chatbot which is fed with previous budget data and will be updated with the latest data on Budget Day 2024. “Mint’s Union Budget 2024 coverage based on artificial intelligence is designed for brands to captivate their target audience with a theme that resonates with the pulse of the future.

Source: Mint January 08, 2024 15:08 UTC