KUALA LUMPUR: As shoppers' desire for real-time interaction grows, online shopping is now moving beyond just clicking on a shopping platform. In Malaysia, live-streaming shopping is becoming increasingly popular through various platforms, especially Facebook, as more and more retailers embrace the latest digital trend to attract savvy consumers. Looking at the exponentially growing trend, big online shopping players are adding new live-streaming features to their platforms. Hence, she enjoyed live shopping very much as it consumed less time compared to browsing on app or website platform. “Real time engagement with sellers and live product demonstrations gives me a real perspective of the quality of the product I'm buying.

Source: The Star December 30, 2018 22:18 UTC