Estimates put Amazon prime members at around 65 million, and according to ITG analyst Steve Weinstein, these members generated nearly 60% of the company’s North American revenues. Prime members shop more frequently on Amazon’s platform and spend more than double the average non-Prime member spend. By offering live streaming events and other premium content on Prime Video, Amazon could increase its Prime memberships rapidly, which would drive substantial revenues for the company. As advertising dollars shift from traditional TV to digital media, Amazon can benefit significantly by live streaming popular sporting events. While Amazon offers Prime Video free as a part of its Prime membership plan, the company also launched a standalone Prime Video subscription service, competing directly with Netflix.

Source: Forbes April 07, 2017 18:03 UTC