The Lionesses are set to bank millions in sponsorship, film, broadcasting, book and television deals after their history-making 2–1 Euro victory over Germany. “We are talking about potentially multi-year brand deals – and millions, not thousands (of pounds. The endorsements could mean the players could give up the second jobs they toiled in while playing for the women’s team. Mr Dhall added: “The USA still leads the way in women’s football (but) the market potential in the UK is huge. “The Premier League in the UK is already the most watched men’s league in the world and now we are seeing the women’s league rapidly increase in live viewership and broadcast figures.”

Source: The Star August 02, 2022 04:57 UTC