New Zealand's largest beverage brewer Lion has added a number of new Australian beer and cider brands to its portfolio. The Australasian-based company on Friday said it will undertake the exclusive distribution in New Zealand of AB Inbev's Pure Blonde, Fosters, Victoria Bitter, and Crown Lager beers and Scrumpy, Harvest, Bulmers, and Thomas & Rose ciders. These iconic brands will complement the existing Lion beer and cider range and extend Lion NZ's strategic partnership with AB Inbev." AB Inbev's Commercial Director for New Zealand & Pacific Richard Goatcher said the deal would be good for the development of both companies. "We are delighted to have entered into this arrangement with Lion NZ and look forward to continued growth of our brands in New Zealand".

Source: New Zealand Herald July 02, 2017 00:45 UTC