This is the first in a series of posts all focused on the most powerful social media tool for building your personal brand – LinkedIn. In this post, I’ll tell you everything you need to know to build a stellar profile. I am amazed by how many career-minded professionals don’t have a LinkedIn profile or haven’t updated it in years. As the work world continues to embrace the virtual world, your LinkedIn profile is you to those who don’t know you. You won’t be effective at using LinkedIn for networking or expressing your thought-leadership if you don’t have a profile that makes others want to get to know you.

Source: Forbes January 15, 2017 16:11 UTC