Line Taiwan aims to sell sticker-based merchandiseBy Angelica Oung / Staff reporterMessaging app Line hopes to cash in on the popularity of artist-created “stickers” by offering physical merchandise of fan favorites, Line Taiwan Ltd (台灣連線) said yesterday. From left, Line Taiwan Ltd service planning head Neil Lin, senior director Rebecca Lu, general manager Roger Chen, corporate business head Susan Wang, content business head Janice Chang and commerce business head Jerry Ku pose for a photograph at the company’s annual Line Converge news conference in Taipei yesterday. Line Taiwan yesterday also announced a bevy of upgrades and redesigns for the app, including a new karaoke function, a more personalized home page, and “special effect” stickers that trigger background effects. Line Taiwan said its traffic volume tripled from January to May this year, likely due to increased communication caused by the COVID-19 pandemic. At the moment, people are looking for as little physical contact as possible when making purchases, Line Taiwan managing director Roger Chen (陳立人) said.

Source: Taipei Times July 13, 2020 15:56 UTC