According to Line Friends, July 21 will mark the store’s “pre-opening” ahead of the official grand opening day slated for August. Visitors will be able to freely browse the store and make purchases during the pre-opening period, according to Line Friends. Founded in 2015, Line Friends Corp. is a 100 percent-owned subsidiary of Naver-owned Line Corp. that operates the Line mobile messenger. Line Friends currently operates 78 stores in 11 countries, including Korea, Taiwan, Singapore, Indonesia, Japan, China, Thailand and Hong Kong. Line Friends CEO Kim Sung-hoon expressed confidence in the character brand’s outlook in the US in a statement to the media in March this year.

Source: The Nation Bangkok July 20, 2017 02:15 UTC