The scooter-rental startup Lime has started a campaign meant to associate its brand with a higher purpose as its fledgling niche continues to encounter controversy. Other videos show riders shortening their commutes and seeing parts of their cities that had been hard to reach. In the two years since they’ve come on the scene, rental electric scooters have found both enthusiastic adoption and resentment. A company that sells scooters runs an Instagram account that celebrates acts of hostility toward rentals; it has more than 84,000 followers. The city of Denver answered just such a rollout last year by impounding more than 300 of the scooters.

Source: Wall Street Journal May 16, 2019 10:30 UTC