Consumer research from Mintel found that 42% of younger British men (16-24) now remove their underarm hair (a rise of 26% from 2016), while 46% of all men remove body hair (up from 36% in 2016). Which means that young men are removing body hair almost as frequently as young women (29% of men v 34% of women). Apart from that, one could ask: why does the idea of men removing their hair automatically make it more interesting? Women have long felt pressured to remove their body hair. Now, it seems that, like it or not, a lot of them are doing it, or at least removing hair somehow.

Source: Otago Daily Times November 11, 2018 20:15 UTC