Should search trends determine what journalists write about? I definitely believe search is important and something they should have a solid understanding of — but it’s also not everything. can inform us about what people care about most on a specific beat, both in the short term and the long term. One is mostly dedicated to search trends and tracking, while the other is focused on long-term strategy and projects that I can focus on periodically throughout the day. As far as tools, I am a big Chartbeat user and use it to track performance of how well stories resonate with readers.

Source: New York Times April 10, 2019 13:02 UTC