A sampler pack of Lifted Libations' ready-to-drink cocktails. Next on the drawing board for Lifted Libations is a series of slope-ready cocktails aimed at skiers and snowboarders. Marketing the brand toward niche audiences puts Lifted Libations in a less crowded lane. “I welcome anybody that is making good drinks,” Fulton says of the competition. Lifted Libations moved 10,000 cases of product in 2020, a number they anticipate tripling up this year.

Source: Forbes May 28, 2021 11:03 UTC