Lidl is stepping up its assault on the so-called 'big four' British supermarkets after announcing it will plough a further £15billion into its UK business in the next five years. The budget insurgents into the market, Lidl and Aldi, now have a 6% and 8% share respectively, which they are aggressively trying to increase. The decision follows a recent commitment from Lidl to source 100% of its fresh poultry from UK farms. UK's top supermarkets by market share 1. Lidl opened its first UK store in 1994 and now has 760 stores and 13 warehouses across the country.

Source: Daily Mail October 16, 2019 10:16 UTC