The Advertising Standards Authority rejected two complaints concerning the use of red liquid - or blood - in Libra's adverts, which aimed to normalise periods and menstruation. The Advertising Standards Authority has thrown out two complaints over the use of blood in ads for pads and tampons. LIBRA/SUPPLIED Libra's 'Blood Normal' campaign aimed to remove the taboo behind periods and menstruation. They featured the message: "Why is it considered unacceptable to show period blood? One said they didn't want to see period blood while they were eating.

Source: Stuff October 08, 2019 02:37 UTC