Share this Story: Liberals move to 'modernize' CBC, making public broadcaster less reliant on advertisingLiberals move to 'modernize' CBC, making public broadcaster less reliant on advertising 'The CBC likes advertising but doesn't need it. Advertisement Story continues below This advertisement has not loaded yet, but your article continues below. Article content The Liberals have promised $400 million over four years to make the CBC less reliant on advertising, and are aiming to ensure the public broadcaster’s programming is more distinct from its private sector competition. Try refreshing your browser, or Liberals move to 'modernize' CBC, making public broadcaster less reliant on advertising Back to video “CBC really suffers from a sort of dualistic life as a half public broadcaster, and half of the time it thinks of itself as a commercial broadcaster. “That’s why we think it’s so important to bring the CBC back to its public service roots, because at the end of the day, that’s its role as a public broadcaster, to serve the Canadian public,” Andrews said.

Source: CBC News January 18, 2022 11:05 UTC