Lewis Hamilton's F1 kit sponsors generate incredible £112m - News Summed Up

Lewis Hamilton's F1 kit sponsors generate incredible £112m


Could not subscribe, try again later Invalid EmailLewis Hamilton is one of the most identifiable athletes in the world, making him a marketing dream for sponsors. The Formula 1 champion is coated in logos of sponsors that outweigh most football clubs' kit deals - including that of Premier League leaders Manchester City. (Image: Getty Images Europe)Their kit sponsor Puma cough up £2m per year for the privilege of donning the Mercedes drivers' tracksuit. Bose, Tommy Hilfiger, Monster Energy, UBS, Qualcomm, Epson, IWC Schaffhausen and Wihuri all make seven-figure contributions to take up a small patch on Hamilton's attire. The 33-year-old also rakes in a further £10m per year personally, with Tommy Hilfiger, Puma, Bose and Monster Energy all striking additional deals to ensure the four-time champion endorses their products.


Source: Daily Mirror March 19, 2018 15:22 UTC



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