New Delhi, Oct 18 () Premium denim company Levi Strauss & Co is expanding retail presence in small towns, which it considers as one of the pillars of growth in India, said a top company official. Besides, the company is strengthening its base in metro and tier I cities by building larger stores. According to him, small towns is "one of the key drivers" for the Indian market, which has large number of millenials. Levi's premium assortments and collaborations as Hello Kitty, Super Mario Bros and special assortments as levi's made and crafted would cater to metro markets. However, when asked whether Levi's would have any special product range for these price sensitive markets, Mohanty said Levi's assortment range will take care of all kind of consumers at entry, mid and premium levels.

Source: The North Africa Journal October 18, 2019 12:00 UTC