Levi's new ad campaign featuring actor Deepika Padukone has gone viral within a day of its launch. Uploaded on the brand's official YouTube channel on 26 February, the one-minute video has garnered more than 4.5 million views so far. The ad campaign aims to inspire a culture of sisterhood and celebrates individuality through self-expression. As part of the montage, the film features Padukone alongside women from everyday walks-of-life, dreaming, believing and taking each step with confidence to live their next big thing. Just like Deepika exudes power and confidence, we selected real women who have been acing their line of work.

Source: The North Africa Journal February 28, 2021 06:56 UTC