I spotted a gap in the market; the need to have Caribbean sauce on a table next to tomato sauce, brown sauce and the rest. Six months later, in February 2007, I appeared on Dragons’ Den. Your big break was on Dragons’ Den in 2007, where Peter Jones and Richard Farleigh each bought 20% of your business for £25,000. But [the dragons] are looking for a rough diamond, for somebody who they can give a little bit of a polish. But I’ve always had thick skin, I think my musical career before Dragons’ Den helped me to deal with it.

Source: The Guardian November 14, 2016 07:31 UTC