In the United States, though, the tobacco companies are still winning, while the people who continue to smoke are losing out. How many deaths could have been prevented if the tobacco companies had not succeeded in staying the F.D.A.’s hand? Research conducted around the F.D.A.’s announcement found that graphic labels improved people’s recall of the warning and health risks of smoking. The F.D.A.’s message to the public was that tobacco companies would soon be required to include such images on every pack of cigarettes. Mr. Zeller told me that the center was doing research to develop new warning labels that conformed with the 2009 law.

Source: New York Times June 03, 2016 07:18 UTC