Wylie explains that he joined SCL, Cambridge Analytica's parent company, in 2013 after a Liberal Democrats contact informed him of an opening there. He says his friend told him that SCL was looking for "data people for some behaviour research project" involving the military. Wylie reveals that Cambridge Analytica was able to penetrate and build databases in developing countries using mobile phone data. According to him, this data was readily available in a place like Kenya due to advancements in mobile phone payment. "One unintended consequence of having large pluralities of citizens connected via mobile phone networks was that everybody could be traced, tracked, profiled and communicated with," Wylie writes.

Source: The Star February 21, 2020 01:52 UTC