Recently, McDonald’s lost its trademark battle in Europe over the Big Mac in Europe. The European Union Intellectual Property Office decided in favor of Supermac's, an Irish restaurant chain, thereby restricting McDonald's trademark on its Big Mac burger in the EU. The stated reason for the ruling is that McDonald’s was not using the trademark in accordance with the EU law. Supermac's brought the case before the regulatory body two years ago, accusing McDonald's of "trademark bullying." McDonald’s registered the trademark in Philippines in 1985 and won a key ruling to protect its ‘Big Mac’ trademark from infringement.

Source: Forbes February 02, 2019 20:15 UTC