Online eyewear firm Lenskart today said it has earmarked about USD 2-3 million to invest in companies that are working on either products or technologies that can help provide affordable eyecare solutions.As part of this strategy, the Ratan Tata-backed firm has invested USD 500,000 (about Rs 3.3 crore) in US-based ThinOptics "We will invest about USD 2-3 million... "These are light reading glasses and can be easily carried around at the back of a smartphone or on a keychain. We are already shipping ThinOptics' glasses and have seen great traction in sales," he said.Bansal added that reading glasses account for about 5 per cent of the sales volumes of Lenskart. "With zero advertising, we have seen sales of about 10,000 pieces a month for ThinOptics glasses. It has raised about USD 100 million in funding till date.

Source: Economic Times May 06, 2018 10:52 UTC