Created by 100% Black-owned agency HERO Collective in along with Lenovo, the Be Greater Than campaign features Ms. Pinky Cole. The second partnership of the Be Greater Than campaign features Ms. Lauren Good Day, an award-winning Arikara, Hidatsa, Blackfeet and Plains Cree designer. Joe Anthony, CEO and founder, Hero Collective, “Be Greater Than is more than a social marketing campaign. Lenovo’s premium laptops are designed to empower today’s change-makers with greater performance, greater creativity, and greater portability,” said Lenovo NA chief marketing officer Gerald Youngblood. “Smarter technology for all is about driving real and meaningful impact through technology.”The campaign launches across social media platforms beginning March 1st with paid support on March 13th.

Source: Forbes March 16, 2023 02:07 UTC