“We have been Leica-brand cameras’ official importer and retailer in Thailand for two full years, having reached the goal of B150 million in the first year and B300 million at the end of 2017, with 100-per-cent growth, a result of customer-relations strategy and direct user involvement creating brand loyalty and respect,” said managing director Danai Sorakraikitikul. “Users today consist of the previously existing users, which we retain and value highly, together with new users we are trying to expand toward and educate with appropriate product usage along with any purchase. Danai said most amateur photographers are familiar only with the first steps in taking pictures – positioning, lighting and compositions. Few bother with retouching, even with computer programs readily available, or printing to bring out different details. “We aim to encourage all photography enthusiasts to move forward.

Source: The Nation Bangkok February 08, 2018 05:26 UTC