Lego Group is teaming up with one of China’s biggest tech firms to develop online games for children, as it and the rest of the toy industry try to navigate technology shifts that are changing how children play. Lego said it would jointly develop Lego-branded games with Tencent Holdings Ltd., the Chinese tech giant that runs one of the country’s most popular social networks. The tie-up is geared at making games for Chinese children, Lego said Monday.

Source: Wall Street Journal January 15, 2018 10:41 UTC