The move will allow it to shorten the distance that its products have to travel to reach customers. “This allows us to rapidly respond to changing consumer demand,” chief operations officer Carsten Rasmussen said in a statement. In the time it took for items to arrive from Asia, many retailers have discovered that consumer preferences shifted. Lego will begin construction on the 1.7 million-square-foot facility in the fall of 2022, with toy production expected to begin in 2025. It still makes toys in Mexico and plans to expand its operations there to support additional capacity.

Source: Forbes June 15, 2022 20:03 UTC