Lego today launched a pilot program, LEGO Replay, designed to make it easier to donate LEGO bricks for reuse by children's charities. Lego is providing free shipping labels for anyone in the United States who wants to make a donation of Lego bricks. Under the program, persons who want to donate bricks can print out a free shipping label available on Lego.com. Joan VerdonThe pilot program will run through spring of next year, and depending on the response, may be expanded to other countries. Brooks said it is hard to predict what the response will be to the Replay pilot.

Source: Forbes October 08, 2019 10:30 UTC