Following its global launch in 2019, the Lego Group has brought their campaign, “Rebuild the World,” to the Philippines which aims to celebrate the natural creativity of children while encouraging parents to build their child’s potential. Rohan Mathur, Marketing Director, Southeast Asia at The Lego Group, said “The Lego System of Play has long been the ultimate platform for creative expression and problem solving. As part of our mission to inspire and develop the builders of tomorrow through the power of play, our Rebuild the World campaign aims to empower children to unleash their creativity, play and build a world of infinite possibilities this school break. Nine in 10 also agree that play helps with a child’s development of skills such as problem-solving, working or collaborating with others, communication, creativity, socializing with others, and building confidence. The wide array of these newly priced family bonding toys are now available on e-commerce and the official online Lego Certified Store for easier access.

Source: Manila Times May 17, 2021 16:07 UTC