“The experience of building a venture around ayurveda was paying off,” says Chopra.Experience can indeed be enriching. In 2017, Chopra stopped selling third-party products, and rolled out his own brands under The Ayurveda Experience (TAE). The contribution of India business, which was started in 2021, to the overall revenue pie is under 10 percent.The backers are elated with the performance. “We strongly believe The Ayurveda Experience can be among the first platforms that fulfils that vision,” he says, adding that he met Chopra in 2017. Ayurveda, Chopra underlines, has to be experienced.

Source: Forbes June 20, 2023 14:04 UTC