She’s never used a desktop computer to log in and manage her clothes-and-accessories store on Tictail, an ecommerce platform for small businesses. Rather, he wants to help small businesses "take cues from all of the things that are happening social media, on Snapchat, on Instagram." Small businesses are certainly trying to figure it out. Berisha's Instagram story videos are simple boomerang selfies of her wearing her latest pieces, captioned with a hand-drawn scrawl of text. While many more traditional small businesses might feel hesitant to share casual, less-than-professional-grade photos and videos, Rivera says he's noticed that young sellers and shoppers gravitate towards media that feels off-the-cuff and intimate.

Source: Forbes May 08, 2018 14:39 UTC