The following is just my opinion, but I think it's shared by many: Gadgets look best in black. It doesn't matter what gimmicky marketing name you come up for the shade: black "onyx," "jet" black, or piano black, whatever. The color has a slimming effect, and when used with a dark wall paper the entire device look borderless. But later images that show the phone in black look much better. I don't want my phones to look like it came out of Donald Trump's office, so I can't use it.

Source: Forbes February 22, 2017 23:45 UTC