The 27-page presentation was produced by the Cambridge Analytica officials who worked most closely on Trump’s 2016 presidential campaign. Cambridge Analytica has a reputation among political operatives for exaggerating its role in campaigns. Photograph: Cambridge AnalyticaFacebook Twitter Pinterest Photograph: Cambridge AnalyticaKaiser said Cambridge Analytica staff told her they were stunned when they arrived at Trump’s headquarters in Trump Tower, New York. The Cambridge Analytica presentation dedicates an entire slide to the ad, which is described as having achieved “an average engagement time of four minutes”. While not useful for securing donors, Cambridge Analytica deemed the tool useful for engaging potential voter “contacts”, according to the presentation.

Source: The Guardian March 23, 2018 12:53 UTC